Updated: Aug 3, 2021
Samantha is exactly the vision I had in my mind about whom I wanted to create this business for. It may seem I was being specific, yet any savvy business owner knows you need to establish early on who would be your typical customer your avatar.
Professional, Strong, Independent, Mother who would NOT seek traditional methods of support.
"I’m not an alcoholic” I’d say to myself as I drove home from work anticipating a cold drink as I walked through my front door but deep down I knew there was a part of me that was drinking to deal with my feelings. I was widowed at age 26 with 14-week-old twins.
That was almost seven years ago. Before my husband died, I drank socially but didn’t really drink much at home and was happy to forfeit a drink to take the car on a night out. After his death was a diﬀerent story, my life had changed so much and as a single mother of two babies, life was really hard. I was never the type of person to talk about negative feelings so I stiﬂed the depression and loneliness and hit the bottle. I was getting through a litre bottle of Bacardi every week plus bottles of wine, drinking at night after I’d put my boys to bed.
As they got older I relied on family and friends to babysit so I could go out at the weekend and binge drink. It was never a pretty sight and I’d often drink until I passed out. I’d studied psychology at university and had completed modules on alcoholism but I was in denial and couldn’t connect the dots. None of the science applied to me - I was in a world of my own.
Fast forward 7 years, I’d had another baby, a cancer diagnosis, I’d had two train wrecks of relationships. My decision making was deplorable. I’d gotten involved with people who had abused me emotionally, physically and ﬁnancially. I was stuck, I couldn’t see what was happening to me and I was utterly miserable. I was drinking to numb the pain of the mess I’d created for myself but I knew I wasn’t doing myself any favours.
When my last relationship ended I promised myself that life was going to be diﬀerent. Big changes needed to happen and I knew that I needed to dig deep and work on myself. I went to therapy, read books and listened to countless youtube videos. I worked hard on understanding myself.
I came across Claire’s post online, she was creating a group to help people cut down or quit drinking. I had cut down massively and no longer binged on alcohol. It had become a habit to have a glass or two at night to ‘de-stress' after a tough day.
I made a commitment to myself to stop drinking for 28 days mainly to see if it improved my mental clarity. It did improve my mental clarity, it dramatically improved my memory recall, I lost weight and my skin was glowing, I was sleeping better and I felt amazing, but the most important thing for me has been the realisation that I’m a more patient and understanding mother without alcohol.
When I got to day 28 I decided to keep going. My friends didn’t get it, and if it hadn’t have been for the support from Claire and the group, I would have caved. I no longer feel that I need a drink to ﬁt in, my life is changing and I’m embracing meeting people who have a similar take on life. I wanted to change my relationship with alcohol and I never imagined that choosing not to drink would have such a positive impact on my life. I’ve now been alcohol-free for over 1 year - that's a HUGE deal for me.
I’m really proud of myself for getting this far and can’t wait to see more positive changes on my journey of self-discovery. I’m really glad I’ve had the opportunity to be part of such a supportive group of people. Seeing others live alcohol-free makes me see that it is a choice - a choice that others are also making so I know it can be done and I don’t have to do it alone.